DUBAI Renames three metro stations:RTA

DUBAI – Dubai’s Roads and Transport Authority, RTA, has signed an agreement granting Mashreq Bank the naming rights of the ex-Sharaf DG Metro Station. Thus, the new name of the station has become Mashreq Metro Station.

Ex- Sharaf DG Metro Station has been renamed as Mashreq Metro Station while Palm Deira and Nakheel Harbour and Tower Metro Stations have been renamed as Gold Souq and Jabel Ali respectively.

The strategic location is near many of the bank’s customers and will enable Dubai Metro’s travelers to complete their transactions directly at the station. RTA has mapped out a plan for finalising the renaming of the said three metro stations between 18 May – 2 June, noted Al-Mutawa.

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Abdul Mohsen Ibrahim Younes, CEO of Rail Agency signed the agreement on behalf of RTA, and Subroto Som, Senior Executive Vice President & Head of Retail Banking Group signed on behalf Mashreq Bank. RTA has mapped out a plan for finalising the renaming of the said three metro stations between 18 May – 2 June, noted Al-Mutawa.

As part of the partnership, Mashreq will also feature several branding assets around the Business Bay station and the Burj Khalifa station, which is close to the bank’s new headquarters set to open in Downtown Dubai later this year.

“We are delighted to partner with Mashreq, a reputed leader and innovator in the banking industry, Metro stations naming rights initiative offers an investment opportunity to private firms and organisations in various trading, financial and service sectors. It enables investors to showcase their names and brands in Dubai,” said Younes

The move, the RTA said, is part of the authority’s partnership with the private and semi-government sector of Dubai. During this period, commuters can expect signages to be changed, along with audio announcements. The smart systems of the Dubai Metro will also be updated, Al Mutawa said.

As part of the partnership, Mashreq will also feature several branding assets around the Business Bay station and the Burj Khalifa station, which is close to the bank’s new headquarters set to open in Downtown Dubai later this year.

“We are delighted to partner with Mashreq, a reputed leader and innovator in the banking industry, Metro stations naming rights initiative offers an investment opportunity to private firms and organisations in various trading, financial and service sectors. It enables investors to showcase their names and brands in Dubai,” said Younes

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